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FLEET FARM CUSTOMERS RAISE $139,000 FOR PINK FUND Round-up campaign helps local cancer patients

APPLETON, Wis. (Nov. 27, 2023)–Fleet Farm proudly announces the donation of $139,000 to Pink Fund in this year’s “round-up at the register” campaign to raise money for breast cancer patients as part of Breast Cancer Awareness Month. During the entire month of October, shoppers at all 49 Fleet Farm stores had the option to round up their total purchases at checkout.  

 The best thing about the round-up campaign is that the money raised makes a direct impact in the community and helps the people who need it most,” says Molly MacDonald, Pink Fund founder and breast cancer survivor. “We love our partnership with Fleet Farm because it also educates people about The Pink Fund as a resource for financial aid for breast cancer patients, which is critical to our mission.”  

 MacDonald says the number of applications for grants is up near Fleet Farm locations because of this campaign. 

 The money raised provides active breast cancer patients with 90-day financial grants to help them pay for critical expenses, such as housing, transportation, utilities and insurance. Receiving financial support decreases grant recipients’ stress levels, allowing them to focus on healing. 

 In 2022, this effort resulted in a donation of $187,500 to Pink Fund, providing financial grants to 75 active breast cancer patients. This year’s donation fully funds all Pink Fund applicants for a month and a half. 

“Pink Fund stands out as a breast cancer nonprofit because it provides direct financial support to victims,” said Steve Jensen, Fleet Farm chief merchandising officer. “This organization truly resonates with our team members and customers, as shown by their generous donations.” 


Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys, and food, plus services like gas, car wash and auto repair. Fleet Farm has 49 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit and follow Fleet Farm on Facebookand Instagram.