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Community Involvement

Fleet Farm is proud to be a strong, local community partner.  We strive to be a good neighbor, providing products and experiences that match local needs.

To request a donation or sponsorship for your organization, stop into any Fleet Farm location and ask for a Donation Request Form. Forms can be received and submitted at the Customer Service counter.

Once submitted, your request form will be reviewed by the local management team. Please allow 4-6 weeks upon receipt for evaluation.

Proud To Support These Organizations

Spotlight on Women Ice Anglers

Fleet Farm is proud to be a new sponsor of the Women Ice Angler Project (WIAP). The number of women in ice fishing is growing, and WIAP was established to raise awareness and share imagery of real women anglers through events, photography and videos. WIAP shines the spotlight on women ice anglers throughout the ice belt, while helping women find empowerment in the outdoors. Here are a few anglers getting ready for action.

Inaugural Sample Sale Provides Funds For 37,000 Meals

Fleet Farm held a sample sale at our Appleton Store Support Center, and it was a huge success!  We raised a total of $12,254 that was donated to the Fox Valley Food Bank, enough to provide 37,000 meals through Feeding America.  Thank you to all who purchased products and brought canned goods for this good cause.




Fleet Farm Sponsors Minnesota’s Largest Ice Fishing Derby

On a crisp, beautiful and clear winter day, nearly 12,000 people attended the 44th annual Maple Lake Ice Fishing Derby to encourage youth sportsmanship. Fleet Farm’s Monticello, Minnesota store team staffed the kids fishing tent, and donated hundreds of dollars worth of fishing poles and tackle boxes to kids participating in the derby.


Volunteering for Vets

A team of 20 Fleet Farm corporate employees took a half day to volunteer with the Fox Valley Veterans Council (FVVC).  The Fleet Farm team completed work at Packard House, a collaborative effort between Housing Partnership of the Fox Cities, VFW Post 2778, and FVVC, to provide transitional housing for veterans who are on the verge of homelessness.  In addition to subsidized rent, the veteran and their families are provided with community resources to get them on the path of self-sufficiency.

Our FFA Friends in Oconomowoc

Marge Waite is a faculty advisor to the Future Farmers of America club chapter at Oconomowoc High School.  Fleet Farm took notice of the important and inspiring work she’s doing with her students, so we granted Marge and her Future Farmers a trailer and a tiller to help move water to their Pollinator Plot.  We were impressed with the quality of their program and the immense pride they take in it.  And an added bonus:  We are proud to have several of these FFA club members on our Oconomowoc store team.

Day of Caring Yields $51,000 for Salvation Army

Fleet Farm held its 6thannual “Day of Caring” giving event with the Brainerd Salvation Army.  The community made a huge difference with $31,000 red kettle donations, and Fleet Farm added to the total with a $20,000 gift.  The co-leader of the Brainerd Salvation Army, Lt. Grant Holloway, said that the money was being used to provide shelter for those who were homeless, in addition to food, clothing and utility assistance for others.

Fleet Farm Distribution Center Is Honored

We are proud of our Fleet Farm distribution center in Chippewa Falls, Wisconsin. They are the recipients of a 2018 Project of the Year award from Momentum West, a regional economic development organization serving ten counties in west central Wisconsin.  Shipping Fleet Farm inventory across the Upper Midwest since February 2018, the distribution center was selected for its impact in the region.

Seeds Indeed

Our Midwestern spring is not always friendly to our feathered friends.  The long, cold and snowy weather threatened the survival of the birds in our communities. The inventory team at Fleet Farm saw that stores were running low on birdseed, so the distribution center in Chippewa Falls decided to make an emergency shipment.  Truckloads of birdseed were soon delivered, so Fleet Farm customers could help the birds survive the snowy spring.

Teacher’s Dash for Cold Hard Cash

Fleet Farm was a sponsor of the first ever Teacher’s Dash for Cash in Sioux City, Iowa, during half-time at a Sioux City Musketeers game. Essay contest–winning teachers had the opportunity to stuff $4,000 that covered the ice rink into hats and pockets to the cheers of their students. Several teachers collected as much as $400 to use for books, projectors and band instrument repairs.


Keeping Our Kids Warm

To help kids warm during the winter, the Fleet Farm team, in partnership with Valley Kids Foundation, Inc., loaded 400 new winter coats on a truck bound for Appleton-area elementary schools.

Back to School

Fleet Farm believes in supporting students in our communities.  We are proud sponsors of six, $1,000 scholarships that are awarded through the National Future Farmers of American (FFA) Foundation. The students are selected by the FFA Foundation, and Fleet Farm provides the scholarship money.

Scholarship winners hail from Wisconsin, Minnesota, Iowa and North Dakota.  The applicants must be an FFA member, continuing their education at a 2- or 4-year college, and pursuing a specific selection of agricultural degrees.

Fleet Farm Continues Tradition of Sponsoring Annual Brainerd Jaycees $150,000 Ice Fishing Extravaganza

Once again, Fleet Farm was a major sponsor of what’s called the “largest charitable ice fishing contest in North America” on Gull Lake.  Tickets were sold at local Fleet Farm locations.  The 29th annual extravaganza attracted more than 10,000 anglers, and attendees found 20,000 ice fishing holes pre-drilled and ready to go. The ice fishing contest has accrued more than $3.3 million for charities since it started in 1991; the Confidence Learning Center, an outdoor center for persons of all ages with developmental disabilities, is the primary beneficiary of the event.  Fleet Farm is so proud to be part of this longstanding tradition.

Fleet Farm Supports Outdoor Education for At-Risk Youth

We believe in the power of getting outdoors and enjoying all that the natural environment has to offer.  We are thrilled to donate $20,700 to the Greater Green Bay YMCA in support of their Outdoor Environmental Education program.  Serving three schools with a high population of at-risk youth, this program and its camp instructors offer classes including canoeing, outdoor living skills and primitive fishing, all designed to create unique experiences that can inspire a life-long connection to nature.

If You Teach a Kid to Fish…

For nearly 20 years, Kids Fishing Day has been a summer-fun tradition at Fleet Farm stores.  In 2019, overall attendance at these popular events grew by more than a third, and our local communities really got in the spirit of the day.  Kids learned about fishing line, knot tying, fishing safety, live bait, fish identification, casting and more.  

Helping Pets Find a Home

Fleet Farm supported National “Clear the Shelter” Day events in our stores.  This summer, we collected thousands of dollars in donated items, focusing on the most needed supplies at local shelters and also helping many deserving animals find their forever homes. Our customers generously donated pet supplies, and some even went home with new pets for their families. 

Supporting Miracles in Motion in Cedar Rapids

Raven is a playful 13-year-old, black-and-white paint horse who loves people.  He’s also in the Military Veterans Equine Care Squad (MVECS) program.  When we opened our store in Cedar Rapids, Iowa, we donated $1,200 to adopt Raven and support the work of the Miracles in Motion Equestrian Therapy Center.   

Semi-sized Water Delivery to Antigo

A massive summer storm that brought trees down and knocked power out in Antigo, Wisconsin, prompted the local Fleet Farm store to pitch in with a semi truck full of water.  The donated watewas enough to help approximately 1,600 local families that were without running water for more than a week.