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“Orange Friday” is Back: One-Stop Shop for Hunting Needs

APPLETON, Wis. (Oct. 18, 2023) – For 12 years, Fleet Farm’s Orange Friday has been the one-stop destination for hunters to gear up and get ready for firearm deer hunting season. It’s back this year with deals on apparel, hunt gear, heaters, snacks — and everything you need this hunting season.  

Fleet Farm kicks off its 12th annual Orange Friday event in all store locations on: 

  • Friday, Nov. 3, in Minnesota, North Dakota, and South Dakota – stores open at 6 a.m. 
  • Friday, Nov. 17, in Wisconsin, Iowa – stores open at 6 a.m. 

The first 500 customers through the doors will receive a limited-edition Fleet Farm “Orange Friday” blaze-orange hat.  Orange Friday will feature Hunt Week deals on items that hunters need for a successful day in the woods. Hunters can also save big from 6 a.m. to Noon with a Big Bucks Scratch-Off Ticket that could mean 10% – 50% off their Orange Friday purchase. 

“Whether you’re a first timer or an old timer, Fleet Farm has whatever you need to stay warm, ready, fed and focused,” said Steve Jensen, Chief Merchandising Officer. “Generations of families shop at Fleet Farm together to find all the gear they need for a successful hunt.” 

Orange Friday is one of Fleet Farm’s largest and most popular events of the year, bringing hunters of all ages in for one-and-done shopping to grab those essential needs for deer camp. Hunters can stock up on the latest gear, fuel up their trucks, get their hunting licenses and buy plenty of snacks for the tree stand.   

Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys, and food, plus services like gas, car wash and auto repair. Fleet Farm has 49 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit and