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FLEET FARM SUPPORTS THE PINK FUND THIS OCTOBER Customers Can Round Up Purchase at Checkout

APPLETON, Wis. (Sept. 18, 2023)–Fleet Farm will once again partner with The Pink Fund this October to raise money for breast cancer patients as part of Breast Cancer Awareness Month. From Oct. 1-31, shoppers at all 49 Fleet Farm stores will have the option to round up their total purchase at checkout.

“When thousands of people make a small donation, together they are helping breast cancer patients meet everyday financial needs while they go through treatment,” said Molly MacDonald, The Pink Fund founder and breast cancer survivor. “Fleet Farm also educates people about The Pink Fund as a resource for financial aid for breast cancer patients, which is critical to our mission.”

The money raised will provide active breast cancer patients with 90-day financial grants to help them pay for critical expenses, such as housing, transportation, utilities, and insurance. By receiving financial support, grant recipients will have decreased stress levels and can focus on healing.

In 2022, this effort resulted in a donation of $187,500 to The Pink Fund, providing financial grants to 75 active breast cancer patients.

In conjunction with the round-up campaign, store team members will bring awareness to the campaign by wearing a pin on their vest or uniform.

“The Pink Fund stands out as a breast cancer nonprofit because it provides direct financial support to victims,” said Steve Jensen, Fleet Farm chief marketing and merchandising officer. “This organization truly resonates with our team members and customers, as shown by their generous donations.”


Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys, and food, plus services like gas, car wash and auto repair. Fleet Farm has 49 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit and follow Fleet Farm on Facebook and Instagram.