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Get Great Deals on Hunting Gear This “Orange Friday”

Fleet Farm’s Annual Event is Back in November

APPLETON, Wis. (Nov. 1, 2022) – For 11 years, Orange Friday at Fleet Farm has been the one-stop destination for hunters to ensure they are fully equipped for firearm deer hunting season.  It’s back this year with deals on heaters and hand warmers, as well as the latest gadgets and tech to enhance your hunting experience.

Fleet Farm kicks off its 11th annual Orange Friday event in all store locations on:

  • Friday, Nov. 4, in Minnesota, North Dakota, and South Dakota
  • Friday, Nov. 18, in Wisconsin, Iowa

The first 500 customers through the doors will receive a limited-edition Fleet Farm “Orange Friday” blaze-orange hat.  Orange Friday will feature Hunt Week deals on items hunters need for a successful day in the woods. Hunters can also save big from 6 a.m. to Noon with a Big Bucks Scratch-Off Ticket that could mean 10% – 50% off their Orange Friday purchase.

“Fleet Farm is the hunter’s one-stop shop for everything you need, whether it’s your first trip or your hundredth,” said Steve Jensen, Chief Merchandising and Marketing Officer, for Fleet Farm. “Generations of families shop at Fleet Farm together to find all the gear they need for a successful hunt.”

The first Orange Friday event will begin in Minnesota, North Dakota and South Dakota on Friday, Nov. 4. Then, Wisconsin and Iowa will host Orange Friday events on Friday, Nov. 18.  All stores will open one hour early – at 6 a.m. – on their respective Orange Friday dates.

Orange Friday is one of Fleet Farm’s largest – and most popular – events of the year, bringing hunters of all ages in for one-and-done shopping to grab those essential needs for deer camp. Hunters can stock up on the latest gear, fuel up their trucks, get their hunting licenses and buy plenty of snacks for the
tree stand.

Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash and auto repair. Fleet Farm has 48 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit and