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10th Fleet Farm “Orange Friday” Kicks Off Deer Hunting Season

APPLETON, Wis. (November 1, 2021) – Orange Friday at Fleet Farm is the one-stop destination for hunters to ensure they are fully equipped for deer hunting season.  Fleet Farm will kick off its 10th annual Orange Friday event in all store locations before the opening of firearm deer hunting season in Minnesota, North Dakota, Wisconsin, Iowa and South Dakota.  The first 500 customers through the doors will receive a limited-edition Fleet Farm “Orange Friday” blaze-orange hat.  Orange Friday will feature Hunt Week deals on items that hunters need for a successful day in the woods. Hunters can also save big from 6 a.m. to Noon with a Big Bucks Scratch Off Ticket that could mean 10%-50% off their Orange Friday purchase.

“Fleet Farm is the hunter’s one-stop shop for everything you need, whether it’s your first trip or your hundredth,” said Steve Jensen, vice president of merchandising and marketing for Fleet Farm. “Generations of families shop at Fleet Farm together to find all the gear they need for a successful hunt.”

The first Orange Friday event will begin in Minnesota, North Dakota and South Dakota on Friday, Nov. 5. Then, Wisconsin and Iowa will host Orange Friday events on Friday, Nov. 19.  All stores will open one hour early – at 6 a.m. – on their respective Orange Friday dates.

Orange Friday is one of Fleet Farm’s largest – and most popular – events of the year, bringing hunters of all ages in for one-and-done shopping to grab those essential needs for deer camp. Hunters can fuel up their trucks, get their hunting licenses, stock up on last-minute gear and buy plenty of snacks
for the treestand.

Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash and auto repair. Fleet Farm has 47 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit and