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Fleet Farm Purchases Secura Insurance Building for New Corporate Headquarters

Appleton, Wis. (July 10, 2019) — The current home of SECURA Insurance at 2401 South Memorial Drive in Appleton, Wisconsin will have a new owner. Fleet Farm Group LLC has agreed to purchase SECURA’s 192,000 square foot facility, and plans to relocate its corporate headquarters from its current location on South Lynndale in Appleton, where it has maintained its offices for the last 45 years.

“As SECURA continues to grow and moves to a different location, it creates an opportunity for another Fox Cities business to expand,” said Garth Wicinsky, SECURA Senior Vice President and Chief Administrative Officer. “We’re excited for Fleet Farm to start their next chapter in this great location, and we feel they will continue to be an excellent corporate anchor in the City of Appleton and the neighborhood that has served SECURA so well for more than 50 years.”

For Fleet Farm, the move means an opportunity to bring six locations under one roof, while remaining in the Fox Cities.

“We looked at a lot of locations, including some in other cities and states, and the current SECURA location is perfect,” said Derick Prelle, Fleet Farm’s Chief Executive Officer. “It allows us to stay in the Appleton area, and the SECURA facility answers our needs. It is a perfect size for us, and it has been beautifully maintained.”

The decision to purchase the building as its corporate headquarters reflects Fleet Farm’s commitment to the Fox Valley area and the Midwest. Approximately 500 employees will occupy the facility, including as many as 70 jobs that will be transferred from Fleet Farm’s Brainerd, Minnesota location. Fleet Farm will begin moving after Jan. 1, 2020, and will have all operations consolidated in the location by the end of March.

SECURA is completing construction of its new home office along County Highway CB in the Village of Fox Crossing and plans to move associates to the new headquarters in October.

FLEET FARM has been serving Midwest families since 1955. With 43 stores across the upper Midwest, and three more opening in 2019, its more than 7,000 employees are focused on providing quality products at a great value. Over the years, customers have trusted FLEET FARM to provide everything they need for the jobs and joys of daily life. Whether it’s hunting, harvesting, tree-tapping, yard clean up, baking, family game night, pet grooming, or snow blowing, FLEET FARM has you covered. Customers have been known to say “If FLEET FARM doesn’t have it, I don’t need it.” At FLEET FARM, we’re more than just a store, we’re Built for Real Life.

SECURA Insurance is headquartered in Appleton, Wis. More than 550 independent insurance agencies in 12 states represent the company, which provides a broad range of competitive commercial, personal, farm, nonprofit, and special events products. It is known for providing exceptional service to its agents and policyholders since 1900 and is rated A (Excellent) by A.M. Best for its excellent ability to meet policyholder obligations. The carrier also is a Ward’s Top 50 company for outstanding results in financial performance and consistency over a five-year period. Visit to learn more.