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APPLETON, Wis. (May 12, 2022) Fleet Farm broke ground today on a new store store that will be located in Muskego, Wisconsin, a southwest suburb of Milwaukee. The plan is for the store to open in fall of 2023 and become the 24th store in Wisconsin. Fleet Farm currently has 47 Midwest stores across the states of Wisconsin, Minnesota, Iowa, North Dakota and South Dakota. 

The new Muskego Fleet Farm store will be located on the corner of Racine and College avenues. The store will be 137,000 square feet with a 60,000 square foot outdoor yard, a fuel center and a car wash.  

The Muskego Area Chamber of Commerce hosted today’s groundbreaking ceremony, which was attended by members of the Fleet Farm leadership team as well as City of Muskego Mayor Rick Petfalski. 

“Muskego is a wonderful city, its officials have been great to work with, and we look forward to being an active supporter of the community, said Nick Widi, Chief Retail Operations Officer for Fleet Farm. “Our employees and management are delighted with the Muskego location and our team is looking forward to bringing the Fleet Farm shopping experience to Muskego.” 

Final approval for the store occurred on March 1, 2022, and Fleet Farm completed its purchase of the 15-acre site on April 8, 2022.  


Fleet Farm has served Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting, outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash, and auto repair. Fleet Farm has 47 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit and and