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Fleet Farm “Orange Friday” Kicks Off Firearm Deer Season in Minnesota, Wisconsin, Iowa and South Dakota

APPLETON, Wis. (October 27, 2019) – Hunters need a one-stop destination before heading into the woods for deer camp. That’s why Fleet Farm hosts Orange Friday the day before the opening of firearm deer season in Minnesota, Wisconsin, Iowa and South Dakota. On Orange Friday, Fleet Farm retail locations in Minnesota, Wisconsin, Iowa and South Dakota open an hour early – at 6 a.m. Orange Friday features doorbuster deals on items that hunters need for a successful hunt. The first 500 customers through the doors will receive a limited-edition Fleet Farm “Orange Friday” blaze orange hat.

2019 Orange Friday Dates by State

The first Orange Friday sales event will begin in Minnesota and North Dakota on Friday, November 8. Then, Wisconsin and South Dakota host Orange Friday sales events on Friday, November 22. Finally, Iowa celebrates Orange Friday on Friday, December 6. All stores will open one hour early – at 6 a.m. – on their respective Orange Friday sales dates.

Last-minute Prep for Deer Camp

Orange Friday is one of Fleet Farm’s largest – and most popular – events of the year, bringing hunters of all ages in for one-and-done shopping to grab those last-minute needs for deer camp. Hunters can fuel up their trucks, get their hunting licenses, stock up on last minute gear and buy plenty of snacks for the tree stand.

“Orange Friday is a big event for our customers, who will stand for hours outside waiting for the doors to open to take advantage of our doorbuster deals,” said Heath Ashenfelter, Chief Merchandising Officer for Fleet Farm. “We ensure our cool weather gear, snacks and ammo are fully stocked, as these are huge sellers the day before deer opener.”


Fleet Farm has served hardworking Midwestern families since 1955, offering a unique mix of high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities. Customers can find fishing, hunting and outdoor products, auto parts, farm and pet supplies, home improvement and household goods, clothing and footwear, toys and food, plus services like gas, car wash and auto repair. Fleet Farm has 44 stores located across the Midwest. The company’s headquarters is in Appleton, Wisconsin. For more information, visit